Online Shopping with a hint of fun!

Released on: April 2, 2008, 5:29 am

Press Release Author: Jacob Marshal

Industry: Marketing

Press Release Summary: A Rupiz Infotech initiative, Rupiz Compare has made a mark of
its own in the online comparison shopping domain in the UK. In less than a year's
time, the website features well- known brands offering an assortment of goods and
services. Now, it has stepped into the social networking arena, keeping its basic
comparison shopping service intact to add value.

Press Release Body: A Rupiz Infotech initiative, Rupiz Compare has made a mark of
its own in the online comparison shopping domain in the UK. In less than a year's
time, the website features well- known brands offering an assortment of goods and
services. Now, it has stepped into the social networking arena, keeping its basic
comparison shopping service intact to add value.

The object of combining online comparison
shopping
with social networking was to provide users with a fun and interactive
environment where talking and shopping go hand in hand. The integration of the Web
2.0 networking and Community features were to enable users to kick out the monotony
while shopping and bring in the fun factor.

"It's a general human tendency to ask for the advice of friends while shopping.
Offline shopping lets you do that but not online shopping. Taking the same concept
online, we came up with the idea of including a Community feature in Rupiz Compare",
affirms Rupinder Khurana, Co- Founder and Director, Rupiz Infotech. The striking
motto of the site--"Talk Shop Talk" clearly tells first timer shoppers what the
portal is all about.

Comparing and shopping lets buyers make more informed choices while purchasing.
Members can share opinions and get unbiased reviews by using the LIVE Text, Voice
and Video chat. Writing Scraps is also a convenient option. The innovative community
feature lets users create their own profiles and personalize it by uploading
pictures and videos. One can also make new friends, search for people, join
communities, write reviews, comment, and tag products to their wish list.

Mascots Jack and
Alice enhance the
entertainment factor of the website with their quick-witted comments and suggestions
on different products. Rupiz Compare
built its concept on rendering shoppers a fun way to shop smart and get unprejudiced
advice from like-minded people. The task of transforming Rupiz Compare into a
fun-filled activity and shopping zone was not a piece of cake for its initiators.
Even then the portal has not lost its organized appearance in the process and the
LIVE environment is just an icing on the cake.


Web Site: http://www.rupizcompare.co.uk/

Contact Details: Contact Information
Vishwalok Nath
Co Founder & Business Development Head
Parade House 135
The Parade High Street Watford
Hertfordshire WD17 1NS
United Kingdom
E-mail: v.nath@rupizcompare.co.uk
Phone: 0800 097 0238
Website: http://www.rupizcompare.co.uk

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